Sydney Maler: Social Media Superstar

Sydney Maler was once little-known across the modeling landscape, but within a short span, her fame skyrocketed.

In the winter 2015/16 issue of Coach & Player Magazine, Alissa Parker notes that Maler had studied marketing and advertising at school, and served as a marketing manager for Hooters, helping her understand social media strategies.

Sydney Maler

“With her expertise it’s no wonder she has become such a success,” Parker writes. “This girl really knows the ins and outs of the business.”

Originally she had 100 followers on Instagram, and that number swelled to 100,000. Now, as a full-time model in Los Angeles, Sydney Maler has over 1 million followers.

The San Diego native spends her days shooting for publications and appearing in other forms of media.

“Music videos are the craziest,” she said, before detailing a bustling set.

Her interests don’t stop at being a model. In 10 years or less, she wants to have a meaningful job within her realm of knowledge.


“I hope to be more behind the scenes of the marketing and advertising aspect of print/commercials,” she said.

Read the full story and more in the winter 2015/16 Issue of Coach and Player Magazine available in both digital and print form here.



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